Affordable jewelry, because you deserve options.

switching it up is part of the fun.

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What our customers are saying

  • Ashley says

    "I got my package today and I just want to say thank you so much, I love them!"

  • Mataya says

    "Just wanted to let you know I'm huuuuuuuuge fan of your jewelry! I recently got your Armor Of Light Necklace for my birthday. I'm hooked! Can't wait to collect more pieces."

  • Britt says

    "I got my necklace two days ago and I am loving it! Just wanted to reach out and let you know you have a happy customer and I can't wait to buy more from you!"

Everyday Huggies

Create your own earring stack.

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Ready to bring the bsj collection to your shop?

A top-selling brand your customers will love.

BSJ offers waterproof, tarnish-resistant 18K gold-plated jewelry at price points that keep shoppers coming back. Stylish, beautifully packaged, and easy to merchandise — BSJ is made to sell.

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What our retailers are saying

  • -Kodere

    "Always the prettiest jewelry and such great quality."

  • -The Read Thread Boutique

    "Love all these unique pieces and so do my customers!"

  • -Stick + Sparrow

    "Love this jewelry brand!"
Wholesale on Faire

Benefits of wholesale on Faire

  • 60-day payment terms for eligible retailers
  • Instant, easy ordering with your Faire account
  • Free returns on your first order
  • New to Faire.com? Get 50% off and 1 year of free shipping!

#1 selling gift

Letter Necklace

Personal, timeless, & perfectly you. Our letter necklaces are designed to keep what matters most close — whether it's your own initial, a loved one’s, or a subtle reminder of something meaningful.

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Stack' em up

Rings

Our rings are made to mix, match, and move with your style. Affordable, tarnish-resistant, and effortlessly stackable—so you can switch it up without the guilt.

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Layered Necklaces without the hassle

Pre-layered

Our pre-layered necklaces take the guesswork out of styling—just throw one on and go. Perfectly paired chains give you that effortless layered look without the tangle or hassle, all at a price that makes sense.

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